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A dark visual identity for Amsterdam-based JGM Capital, expressing strength, intelligence and authority. The JGM Group of Companies is specializing in real estate, e-commerce and leisure projects within Europe.
The business cards consist of 3 colors of foil: copper, black and white. A website was designed following the visual language crafted for JGM Capital’s visual identity, including contrasting black and white videos recorded in Yosemite park further enhancing the mood.