Everyday Earth / Agirrr
Everyday Earth came to life in 2018, thanks to the brilliant minds of Bela Hatvany and Wim Kiezenberg. Bela, a seasoned software engineer, and Wim, a marketing savant and design maestro, joined forces with a common goal – to make our Mother Earth healthier and more harmonious. Everyday Earth is not just a platform, it’s a place where conversations come to life. They’re passionate about discussing important topics like waste pollution and social inequality because they believe in creating change together.
To create a better future, everyone felt motivated to turn their words into actions. The beautiful streets of Nice witnessed a sweeping change as people started a new trend called “plogging” – a combination of jogging and cleaning up litter. And this was just the beginning. Everyday Earth embraced the spirit of kindness with concepts like “pay-it-forward”, bringing relief to those in need, including the homeless. Additionally, Everyday Earth birthed a local currency, with the aim of injecting new life into the local economy.
The kind and generous actions of the Everyday Earth participants spread far and wide. They caught the attention of Christian Estrosi, the respected Mayor of Nice, and his accomplished spouse, Laura Tenoudji. Laura is a renowned news correspondent at France 2, a French public broadcast station. Together, they decided to join a fun Plogging event in the center of Nice on World Cleanup Day, a global celebration.
Everyday Earth’s carefully planned events caught the attention of both local and national press in France. Their remarkable efforts were even acknowledged with a formal commendation from the national Assemblée Générale.
In 2022, Everyday Earth went through a major transformation and emerged as Agirrr, a fresh and exciting new version. Leading this incredible change was none other than the brilliant Thierry Lebrun. With his innovative ideas, Lebrun guided the organization to promote local plogging activities in various towns along the beautiful Cote d’Azur and even beyond. Agirrr’s plogging events have transformed the landscapes in various municipalities like Nice, Cagnes, Cannes, and Lyon.
The vibrant imagery above showcases a selection of the distinguishing elements of Everyday Earth’s and Agirrr’s comprehensive visual identity system. Sculpted from whimsical typographic playfulness, underlined by a potent geometric essence, and dressed in colors too commanding to be overlooked, these elements imbue a striking visual language.
The everyday.earth domain hosted community-building resources, conversations, video interviews and more. Created in close collaboration with Mathieu Peroni.
In the world of creativity and forward-thinking leadership, Diane Van den Berge’s smart ideas brought Agirrr’s groundbreaking project, Forêts d’Abondance, to life. This project, both deep and new, aims to plant the seeds of change on the green hills around the beautiful village of St. Paul de Vence. Its goal? To boost the growth of trees and strengthen the rich web of biodiversity. To make this idea real, Studio Waldbach designed a logo, a symbol filled with themes of positivity, plenty, and variety reflecting the project’s main values.
A highly sophisticated laser-cutting machine gracefully dances upon the creation stage, bringing to life the tokens of prosperity for the Everyday Earth’s collective. These emblems, baptized as Carency, would soon become the beating heart of their communal exchange.
Enrobed in the fabric of an Everyday Earth tee, Barbara journeys through the scenic vistas en route to the much-anticipated summit of Care Economy in Caux, Switzerland.
The presence of Agirrr, once known as Everyday Earth, radiates from the luminous glow of media spotlights to the adrenaline-pumped arenas of sponsored sports teams while subtly whispering their brand story through the bustling veins of urban streets.
In life’s grand show, the Agirrr team, formerly Everyday Earth, creates a unified harmony for a specific purpose. They focus on building a peaceful world where we give back to nature and our neighborhoods. Agirrr brightens our world with diverse and timeless elements celebrating the rich mix of generations and cultures.
